Behind the Signs: The Craft, Innovation, and People Who Built Burke’s Signage Division
When Sign Media Canada featured Spencer Grove, Director of Signage at Burke Group, it wasn’t just a nod to one individual, it was recognition of an entire team that has shaped how brands across Alberta show up in the world.
For us, the article was more than a feature. It was a reminder of why Burke’s signage division exists: to bring together experience, creativity, and precision craftsmanship under one roof, so our clients never have to choose between innovation and quality.
A Division Built from Experience
The foundation of our signage department is rooted in decades of production and project experience. Burke Group recognized early on that clients needed a partner who could deliver custom sign production that matched the same high standards as our print, design, and branding work.
“I’ve always loved the creative side of signs,” said Spencer in the Sign Media article. “There’s something special about watching an idea turn into a tangible piece that defines a space or tells a brand’s story.”
That mindset drives everything our team does, from design consultation to sign fabrication here in Alberta, where precision meets purpose on every project.
A Team That Makes Innovation Personal
Our signage department has grown into a hub of expertise, combining advanced technology with the kind of hands-on problem-solving only experience can bring. While new tools allow us to work faster and more efficiently, it’s our people who ensure every detail aligns with our clients’ vision.
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“Machines can cut, bend, and print,” Spencer shared, “but it takes people who care to make sure everything comes together perfectly.”
That human insight is what makes Burke Group stand out as a trusted Edmonton signage company. From architectural lettering to large-format signage across Alberta, our team thrives on complex, creative challenges that demand collaboration and craft.
Craftsmanship That Shows
Each project is approached as a partnership, not a transaction. Our goal isn’t simply to make signs, but to help clients express who they are through work that’s built to last.
The Burke Group signage team takes pride in guiding clients through material options, finishes, lighting techniques, and installation planning. Whether it’s exterior wayfinding, interior brand environments, or complete rebrands, our approach blends modern fabrication with old-school pride in the finished product.
“We’ve seen just about every kind of project over the years,” Spencer said. “That experience lets us spot the challenges before they happen and make sure our clients look their best when the job is done.”
Looking Ahead
As Burke Group continues to grow, our signage division remains focused on one thing: delivering the kind of craftsmanship that makes brands impossible to ignore.
We’re proud of the recognition Spencer and our team have received and even prouder of the work happening every day in our shop. It’s a blend of creativity, collaboration, and commitment that keeps our clients coming back.
If you haven’t yet read the Sign Media Canada feature on Spencer Grove, you can check it out here →
And to learn more about how Burke Group brings expertise and precision to every custom sign production project, explore our Signage Services